MARKET INSIGHTS

Weekly market commentary

Why we still like Japan in global stocks

Market take

Weekly video_20250929

Serena Jiang

Economist

BlackRock Investment Institute

Opening frame: What’s driving markets? Market take

Camera frame

Japanese stocks are still among our favorites. Corporate governance reforms are translating into tangible shareholder gains. We also see the AI theme playing out globally.

Title slide: Why we still like Japan in global stocks

1: Foreign investors step in

Corporate reforms are delivering results for shareholders of Japanese stocks. For decades, Japan’s companies held a sizeable portion of each other’s stocks. The practice cemented ties between companies, but it also allowed them to resist pressure to improve performance and deterred outside investors.

That’s now changed. Foreign investment in Japanese stocks has increased. And share buybacks – a clear sign of reform taking root – have surged. The first eight months of this year have already seen almost as many buybacks as last year’s total.  

2: Overweight equities, underweight bonds

Our long-held preference for Japanese equities has delivered. Corporate return on equity is now near its highest level in four decades. We think this can continue as we see the Bank of Japan remains cautious in its policy normalization.

We should have greater clarity on policy after the upcoming election for the leader of the Liberal Democratic Party. The top two candidates, Shinjiro Koizumi and Sanae Takaichi, differ on monetary policy, but both back looser fiscal policy. That could push long-term yields higher, since Japan’s debt is already more than double the size of its GDP. Accordingly, we stay underweight government bonds.

3: Tracking the AI theme

We see the AI theme playing out – both in Japan and globally.

In Japan, AI is key to addressing demographic challenges and builds on the country’s strength in robotics, automation and semiconductor materials.

The AI theme has also been an important driver of returns in mainland China, Taiwan and South Korea, each developing models or providing components for the AI buildout. And it continues to drive U.S. equities.

Outro: Here’s our Market take

Japan’s ongoing reform progress is boosting corporate performance and returns. We stay overweight Japanese equities and underweight bonds. We also see signs of the AI theme playing out globally that keep us positive.

Closing frame: Read details: blackrock.com/weekly-commentary

Japanese stocks still favored

Solid growth and ongoing shareholder-friendly reforms are driving Japanese equity gains, keeping us overweight. We see the AI theme playing out globally.

Market backdrop

U.S. stocks hovered near all-time highs, while Japanese stocks pushed to new highs. Emerging market stocks are still among the best performers this year.

Week ahead

We’re watching the U.S. jobs data. We think the labor market would need to weaken far more for the Federal Reserve to deliver market pricing of rate cuts.

The Bank of Japan this month showed its gradual policy normalization is pushing ahead while avoiding the volatility it sparked last year. Japanese stocks are still one of our favorites. Japan’s corporate governance reforms are translating into tangible shareholder gains: improved performance and rising share buybacks. We stay overweight Japanese equities. Recent AI investment developments also reinforce why a mega force lens is key for spotting return opportunities.

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Foreign investors step in
Holdings of Japanese shares by investor category, 1970-2024

The chart shows that foreign ownership of Japanese stocks rose and domestic cross-shareholding – Japanese companies owning each other's stocks – declined between 1970 and 2024.

Source: BlackRock Investment Institute, Japan Exchange Group (JPX), September 2025. Based on “2024 share ownership survey” released on 4 July 2025. Notes: the chart shows the shareholding ratio in Japanese equities by investor category. It plots the percentage of total value held by foreign investors (orange) and by domestic companies (yellow).

Corporate reform is delivering measurable results for shareholders in Japan. The chart shows the steady decline in corporate cross-shareholdings — once used by Japanese companies to cement ties with peers, but a practice that discouraged outside investors or allowed companies to resist pressure to improve performance. These holdings have fallen sharply. See the chart. The upshot? It is opening the market to more genuine ownership and stronger incentives to boost returns. Share buybacks — one of the earliest and clearest signs of reform momentum taking root — have surged as companies respond to rules pushing them to return cash rather than hoard it. In the first eight months of this year, buybacks already nearly equal last year’s total — which itself was more than double the highest annual level in the decade before 2023, according to corporate data compiled by Nomura.

Our long-held preference for Japanese equities over government bonds has delivered this year: the MSCI Japan is up over 14%, while the Japanese government bond index is down over 4%, according to LSEG data. Corporate return on equity (ROE), or profitability, that has long lagged other developed markets is now near its highest level in four decades, LSEG data show, keeping us overweight on both a tactical and strategic horizon. We think ROE gains will increasingly come from small- and mid-cap firms as reforms spread beyond the largest companies. Our positive view on equities is also predicated on the Bank of Japan (BoJ) being mindful of the risks of tightening too much, too soon. Such risks cannot be ruled out, but we think lessons from last year’s yen surge and stock plunge suggest it will walk back if its tightening sparks volatility. The risk of renewed volatility has also diminished, in our view, as yen-funded carry trades have shrunk sharply compared with last year.

Watching for election policy impacts

We expect greater political clarity after the ruling Liberal Democratic Party’s leadership election on Oct. 4. The two leading candidates, Shinjiro Koizumi and Sanae Takaichi, differ on monetary policy — Koizumi supports further Bank of Japan rate hikes while Takaichi favors fewer hikes or even cuts — but both back looser fiscal policy, which could push long-term bond yields higher. Japan’s public debt already exceeds twice the size of its GDP, according to IMF data. With inflation back and interest rates rising, debt servicing costs are climbing, leading investors to demand more compensation to hold government bonds. That reinforces our underweight to Japanese government bonds.

Japan highlights how a country lens still matters for spotting opportunities, yet we increasingly lean on mega forces and the AI theme to find them. We see the AI theme playing out in Japan: AI is central to addressing demographic challenges and builds on the country’s strengths in robotics, automation and semiconductor materials. The AI theme has been an important driver of returns in China, Taiwan and South Korea this year – each developing models or providing key components of the AI buildout. This comes on top of Nvidia’s key investment agreements, showing how the AI theme is still driving U.S. equities.

Our bottom line

Japan’s ongoing reform progress is boosting corporate performance and returns. We stay overweight Japanese equities and underweight bonds. We also see more signs of the AI theme playing out globally that keep us positive.

Market backdrop

U.S. stocks hovered just below record highs, with the S&P 500 up nearly 13% for the year, led by tech shares. Japan’s Topix pushed to a fresh record high with the Topix now up 14% in yen terms. The MSCI Emerging Markets index is up nearly 25% this year in U.S. dollar terms, making it one of the top performing equity indexes this year. U.S. 10-year Treasury yields edged up slightly to 4.18% after the U.S. August PCE data underscored strong consumer spending.

This week, we’re watching jobs data. A slowing in hiring gave the Federal Reserve room to restart rate cuts in September. We anticipate additional cuts this year, but think the labor market would have to weaken far more for the Fed to implement the cuts markets have priced in for 2026. Rates will, in our view, ultimately settle at higher than pre-pandemic levels.

Week ahead

The chart shows that gold is the best performing asset year-to-date among a selected group of assets, while the U.S. dollar index is the worst.

Past performance is not a reliable indicator of current or future results. Indexes are unmanaged and do not account for fees. It is not possible to invest directly in an index. Sources: BlackRock Investment Institute, with data from LSEG Datastream as of September 25, 2025. Notes: The two ends of the bars show the lowest and highest returns at any point year to date, and the dots represent current year-to-date returns. Emerging market (EM), high yield and global corporate investment grade (IG) returns are denominated in U.S. dollars, and the rest in local currencies. Indexes or prices used are: spot Brent crude, ICE U.S. Dollar Index (DXY), spot gold, spot bitcoin, MSCI Emerging Markets Index, MSCI Europe Index, LSEG Datastream 10-year benchmark government bond index (U.S., Germany and Italy), Bloomberg Global High Yield Index, J.P. Morgan EMBI Index, Bloomberg Global Corporate Index and MSCI USA Index.

Oct. 1

U.S. durable goods

Oct. 2

Euro area unemployment

Oct. 3

U.S. employment report

Japan unemployment

Read our past weekly market commentaries here.

Big calls

Our highest conviction views on six- to 12-month (tactical) and over five-year (strategic) horizons, September 2025

  Reasons
Tactical  
U.S. equities Policy uncertainty and supply disruptions are weighing on near-term growth, raising the risk of a contraction. Yet we think U.S. equities will regain global leadership as the AI theme keeps providing near-term earnings support and could drive productivity in the long term.
Using FX to enhance income potential FX hedging is now a potential source of income, especially when hedging euro area bonds back into U.S. dollars. For example, 10-year government bonds in France or Spain offer more income when currency hedged than U.S. investment grade credit, with yields above 5%.
Seeking alpha sources We identify sources of risk taking to be more deliberate in earning alpha. These include the potential impact of regulatory changes on corporate earnings, spotting crowded positions where markets could snap back and opportunities to provide liquidity during periods of stress.
Strategic  
Infrastructure equity and private credit We see opportunities in infrastructure equity due to attractive relative valuations and mega forces. We think private credit will earn lending share as banks retreat – and at attractive returns.
Fixed income granularity We prefer short-term inflation-linked bonds over nominal developed market (DM) government bonds, as U.S. tariffs could push up inflation. Within DM government bonds, we favor UK gilts over other regions.
Equity granularity We favor emerging over developed markets yet get selective in both. Emerging markets (EM) at the cross current of mega forces – like India – offer opportunities. In DM, we like Japan as the return of inflation and corporate reforms brighten the outlook.

Note: Views are from a U.S. dollar perspective, September 2025. This material represents an assessment of the market environment at a specific time and is not intended to be a forecast of future events or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice regarding any particular funds, strategy or security.

Tactical granular views

Six- to 12-month tactical views on selected assets vs. broad global asset classes by level of conviction, September 2025

Legend Granular

We have lengthened our tactical investment horizon back to six to 12 months. The table below reflects this and, importantly, leaves aside the opportunity for alpha, or the potential to generate above-benchmark returns – especially at a time of heightened volatility.

Past performance is not a reliable indicator of current or future results. It is not possible to invest directly in an index. Note: Views are from a U.S. dollar perspective. This material represents an assessment of the market environment at a specific time and is not intended to be a forecast or guarantee of future results. This information should not be relied upon as investment advice regarding any particular fund, strategy or security.

Euro-denominated tactical granular views

Six to 12-month tactical views on selected assets vs. broad global asset classes by level of conviction, September 2025

Legend Granular

We have lengthened our tactical investment horizon back to six to 12 months. The table below reflects this and, importantly, leaves aside the opportunity for alpha, or the potential to generate above-benchmark returns – especially at a time of heightened volatility.

Past performance is not a reliable indicator of current or future results. It is not possible to invest directly in an index. Note: Views are from a euro perspective, September 2025. This material represents an assessment of the market environment at a specific time and is not intended to be a forecast or guarantee of future results. This information should not be relied upon as investment advice regarding any particular fund, strategy or security.

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Meet the authors
Wei Li
Global Chief Investment Strategist – BlackRock Investment Institute
Ben Powell
Chief Investment Strategist for the Middle East and APAC — BlackRock Investment Institute
Axel Christensen
Chief Investment Strategist for Latin America — BlackRock Investment Institute
Serena Jiang
Economist — BlackRock Investment Institute